this has been a challenging project for me. I've been struggling with the connection between content and and aesthetic so today I went back to the bare bones and brainstormed about ACCESS, what it's about and what I want to show. I really like the idea of using rounded edges and circles because I feel like they connote youth and wonder (bubbles, magnifying glasses), so I sketched out some ideas for the logo. Before the logo was way too stark, had a disconnection between the logo and type and didn't say learning and wonder. Now I've changed the colors, added some elements and took out the type on a few options and added some circles. What do you think?
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