Here is what I was given:
a logo someone on the team designed:
and the description of the project:
Ok the name of our theoretical restaurant is Pekoe Tea
House. Our add would be going in a local magazine called Chronogram, which does
alot of artsy fartsy stuff. Our concept is a tea house that plays into the
imagination of child tea parties and really brings that whimsical feeling into a
tangible experience, with a modern flare.
Tt\he information we want on the ad is the name of the restaurant, our
hours (8-6 Tue-Fri, and 10-6 Sat and Sunday). Maybe a couple pictures of tea
pots, parties, or what have you. Our opening date (March 1, 2009) and a little
tidbit about what we are. Also, say something along the lines of "Mention this
ad and receive 20% off your first visit"
House. Our add would be going in a local magazine called Chronogram, which does
alot of artsy fartsy stuff. Our concept is a tea house that plays into the
imagination of child tea parties and really brings that whimsical feeling into a
tangible experience, with a modern flare.
Tt\he information we want on the ad is the name of the restaurant, our
hours (8-6 Tue-Fri, and 10-6 Sat and Sunday). Maybe a couple pictures of tea
pots, parties, or what have you. Our opening date (March 1, 2009) and a little
tidbit about what we are. Also, say something along the lines of "Mention this
ad and receive 20% off your first visit"
I really enjoyed this project and it kind of flowed for me. It really made me feel like I've learned so so so much in the past two years but that I still have so much to learn.
Here is what I designed:
logo
magazine ad
menu
menu insert
hey meredith, this set of materials is looking pretty sophisticated overall, and it's quite appealing. i do think it misses the original mark though. your friend said, "...imagination of child tea parties and really brings that whimsical feeling into a tangible experience, with a modern flare."
ReplyDeletethis can be boiled down to "children's tea parties, whimsical, and modern", and all you captured was the modern part through the use of color, classy type and simple flat forms.
this type of control over visual form is what is necessary to place the teahouse in a particular market niche, and appeal to the right crowd. i would not think this teahouse would be a fun place to take my little girl and her friends.
in terms of details, the kerning on the logo is not good. the Pe is too open, as is the ko.
For the mark, you've done a good job "cleaning up" the original provided. It is more sophisticated due to color palette and editing choices.
ReplyDeleteHowever, I get an asian and sophisticated theme from this, but not whimsical or modern. I suggest you break away from their assets and start a new with a lot of visual research and exploratory mark making. This will evolve to a more creative and memorable mark.
For the ad, the mix of 3d and flat vectors is not cohesive/complimentary and really connotes computer graphics more than tea house. Really question each asset you put on the page.
For the menu insert, be careful of the contrast. Of course test it in print, but white text on that light background could provide legibility issues.
Agreed on all points above. Good clean work M.
ReplyDeleteColor needs "brightening" to get the tea party groove on. Maybe the symbols could relate directly to a tea party in some way, doilies, sugar cubes, etc.
You could also try the logotype set in something contemporary, check FontShop.com, you can set words in any of their typefaces on the website.